Overview
The IDOLiSH7 × Nippon Hyakkaten collaboration "Nihon no Irodori, Nanairo Biyori" runs from Friday, October 9 to Wednesday, October 28, 2026 at three Nippon Hyakkaten directly operated stores, including Nippon Hyakkaten Shokuhinkan in Akihabara, plus four partner stores.
Highlights
The seven IDOLiSH7 members appear as newly drawn chibi characters in modern Japanese outfits. Each participating store also displays an illustration panel featuring all seven.
Collaboration Foods (6 items)
- Nanairo Monaka Soup (7 types, with matching sticker): 972 yen each
- Nanairo Kanten Jelly (with clear sticker): 1,944 yen
- Nanairo Kohakuto (with photo-style card): 1,296 yen
- Chocolate with card (7 types): 2,916 yen each
- Bottled furikake (nozawana flavor): 1,728 yen
- Popcorn (classic chocolat flavor): 1,944 yen
Limited Goods (8 items)
- Can badge (random, 7 types): 660 yen
- Marker charm (random, 7 types): 715 yen
- Clear card (random, 7 types): 660 yen
- Mini shikishi (random, 7 types): 990 yen
- Candy-style keychain (7 types): 1,650 yen each
- Acrylic coaster (7 types): 1,100 yen each
- Acrylic stand (7 types): 1,320 yen each
- Can-shaped wet tissue (7 types): 770 yen each
*All prices include tax. Some items are limited in quantity.
Purchase Bonus
For every 3,300 yen (tax incl.) spent on collaboration items during the period, customers receive one random limited original postcard (7 designs), while supplies last. Online sales are planned after the event, but without the purchase bonus.
Event Information
- Dates: Fri, October 9 – Wed, October 28, 2026
- Akihabara venue: Nippon Hyakkaten Shokuhinkan (CHABARA, 8-2 Kanda Neribeicho, Chiyoda-ku, Tokyo)
- Hours: 11:00–20:00 (store hours)
- Other directly operated stores: Nippon Hyakkaten Omiya (inside Omiya Station), Nippon Hyakkaten Akarenga (Yokohama)
- Partner stores: TSUTAYA BOOKSTORE Noritake-Shinmachi (Nagoya), TSUTAYA EBISUBASHI Osaka IP Shoten, Fukuoka Tenjin Tsutaya Books IP Shoten Satellite Store, Coachandfour Shinkawa-dori (Hokkaido)
- Reservation: Not required
Recommended For
- Fans of IDOLiSH7
- Anyone looking for character collaboration snacks and souvenirs in Akihabara
- Collectors of newly drawn goods with a modern Japanese theme
