Overview
"Noujiru Yokocho 2026", an immersive food festival themed around the concept of "noujiru" (the rush you feel when you're excited about something you love), will be held at Bellesalle Akihabara in Akihabara. The event runs for three days, from May 29 to 31, 2026. Admission is free; food, drinks, and original merchandise are available for purchase separately.
The event concept is "Hono Sai" — a festival celebrating the excitement, exhilaration, and obsession that comes from loving something deeply. It channels the raw energy that defines Akihabara into an experience of food, sound, and light.
Highlights
At the venue, you can enjoy "Noujiru Yatai" — immersive food & drink stalls created in collaboration with creators — and "Noujiru Stand", a gas-station-style drink stand.
There will also be a stage area with live performances by artists and DJs, participatory events, a festive space filled with light and sound, and interactive experiences like puzzle-solving and games. This isn't just about eating — it's about wandering the entire venue and soaking up stimulation.
Event Details
- Venue: Bellesalle Akihabara
- Address: 1F Sumitomo Fudosan Akihabara Building, 3-12-8 Sotokanda, Chiyoda-ku, Tokyo
- Dates: May 29–31, 2026
- Hours: 11:00–20:00
- Admission: Free (food, drinks, and merchandise sold separately)
- Reservation: Pre-registration via official LINE account (details TBA)
Recommended For
- Those looking for a unique food event in Akihabara
- Fans of creator-collaborated menus and interactive experiences
- Anyone who wants to enjoy music, light, and food all in one place
- Those looking for a free-entry event to drop by with friends on the weekend
