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A FINAL FANTASY RESONANCE collaboration campaign with Taito Station runs November 7-29 at 23 locations nationwide. In Akihabara, Pico Crepe Akihabara East-West Concourse offers collab crepes, capsule toys, and PET drinks, while EXBAR TOKYO plus Akihabara serves a collab drink.
An Identity V x Marion Crepes collaboration runs at 21 stores nationwide until October 31. In Akihabara, Club Marion Yodobashi Akiba sells the "Priestess" collab crepe (1,200 yen) with a novelty sticker, plus bonuses for collab goods purchases.
"marl," a soft cookie specialty shop from Seki, Gifu Prefecture, runs a limited-time pop-up shop from Friday, October 16 to Saturday, October 31, 2026 in front of the east-exit escalator on the 1st floor of atre Akihabara 1. It is the shop's first appearance at atre Akihabara. Open 10:00-21:00.
The Trickcal x GiGO collaboration "Trickcal or Treat!!" runs from October 10 to November 23, 2026. GiGO Taiyaki Akihabara will sell two Spiki-designed taiyaki (650 yen each) and novelty drinks, each order coming with one random original coaster out of five designs.
Yokohama Vanilla is holding its first-ever long-term pop-up store at Ecute Akihabara from September 7 to November 1, 2026, selling limited-time sweets.
Asagiri Milk, a sweets brand using milk from the Asagiri Highlands near Mt. Fuji, is open at Ecute Akihabara from June 15 to September 6, 2026, selling pudding, milk sandwiches, and cookies.
Tokyo Milk Cheese Factory's spin-off brand Cow Cow Kitchen launches a new summer sweet, Milk Pie Salty Nuts, from June 19, 2026 at Atre Akihabara 1 and other locations, layering hazelnut and Awaji sea salt cream into a flaky pie.
Sweets brand Francais is open at ecute Akihabara's event space B from June 1 to June 14, 2026, selling its signature mille-feuille and other sweets.
GODIVA Atre Akihabara is featuring chilled desserts and summer gift assortments made with cacao fruit, including fruit jellies and Mousse Chocolat et Cacao Fruit Gelee.
"Kashidokoro Matsudaya," a shop specializing in colorful strawberry daifuku skewers, will open a limited-time POP UP SHOP at the special venue in front of the East Exit escalator on the 1st floor of Atre Akihabara 1, from May 8 to May 20, 2026. Hours are 10:00–21:00.