
Limited-Time POP UP SHOP "BELTZ" to Open at Atre Akihabara
A limited-time POP UP SHOP called "BELTZ" will be held at Atre Akihabara from September 18 to 30, 2026.
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A limited-time POP UP SHOP called "BELTZ" will be held at Atre Akihabara from September 18 to 30, 2026.

"BanG Dream! × Atre Akihabara POP UP STORE 2026" will run at Atre Akihabara from September 18 to October 1, 2026, with BanG Dream! members taking over the building and songs from all 5 bands playing throughout, plus a limited coaster giveaway.

A pop-up store for the anime "Seihantai na Kimi to Boku" (based on Agasawa Kocha's manga) runs September 12-27, 2026 at Sanseido Books' Atre Akihabara 1 branch and two other stores nationwide, plus an online store. Ten original items are sold, with a random postcard (of six designs) given per ¥3,000 purchase.
A character pop-up store celebrating the 9th anniversary of "Shoujo Kageki Revue Starlight" opens September 4, 2026 at Bandai Namco Cross Store Atre Akihabara, featuring newly drawn goods, a mini-game, and a voice actress meet-and-greet on September 5.

Atre Akihabara is seeing a string of shop openings and renewals from August through October 2026, including contact lens shop Eye City reopening September 16 after a renewal closure, Akiba Clear Eye Clinic opening October 5, and Tully's Coffee renewing on September 18.

A collaboration between "Touken Ranbu"'s Tonekomanshi and Atre Akihabara runs at Atre Akihabara 1 from August 21 to September 3, 2026.

A limited-time pop-up shop called "Gran Gift" runs at Atre Akihabara from August 21 to September 3, 2026.

Nakatsu Karaage Senmonten Kichigo, a fried-chicken specialty shop originating in Nakatsu, Oita, opens a limited-time pop-up at Atre Akihabara's 1F special venue from August 19 to 31, 2026, open 10:00–21:00.

The "Food Sample Nagao Shokken" pop-up shop returns to Atre Akihabara from August 7 to 16, 2026, following an earlier run at the same venue in April–May.

A collaboration event marking the 8th anniversary of "I Want to Love You Till Your Dying Day" runs at Atre Akihabara 1 from August 7 to 20, 2026, with newly drawn merchandise and character takeovers.

From Tuesday, September 1 to Thursday, September 3, 2026, Atre Akihabara and other Atre and Atrevie locations will award 2 JRE POINTs per ¥100 (pre-tax) when shoppers present their JRE POINT barcode.

"My Hero Academia Chara Pop Store," themed around onigiri rice balls, runs at Bandai Namco Cross Store Atre Akihabara from August 7 to September 27, 2026, featuring newly drawn merchandise plus new goods using artwork from all eight past Chara Pop Store runs.
"The Idolmaster x Atre Akihabara" runs from July 24 to August 6, 2026 at Atre Akihabara 1. New goods and decorations feature freshly drawn illustrations of the 13 idols from 765 Production wearing "Albus Astrolabe" outfits.

A pop-up store for the new movie 'New Theatrical Version☆Sgt. Frog: Revive and Earth is in Immediate Crisis!' is held at Atre Akihabara from July 10 to July 23, 2026. Features Painter Style drawn-down goods, a Garapon lottery (¥600/spin), and an illustration sheet gift for every ¥3,000 purchase.
A collaboration event marking the 8th anniversary of the manga "Kimi ga Shinu Made Koi wo Shitai" (I Want to Love You Until You Die) runs August 7-20, 2026 at Atre Akihabara 1, with character-themed decorations, a collab shop, original card giveaways, and a purchase lottery.

A Chara Pop Store for the currently-screening film "Keroro Gunso: Revival! The Crisis of Earth's Imminent Destruction" opens July 10 inside Atre Akihabara's "Bandai Namco Cross Store." The whole mall gets a Keroro Gunso takeover during the event.
Tokyo Milk Cheese Factory's spin-off brand Cow Cow Kitchen launches a new summer sweet, Milk Pie Salty Nuts, from June 19, 2026 at Atre Akihabara 1 and other locations, layering hazelnut and Awaji sea salt cream into a flaky pie.

Atre Akihabara will run a July 2026 barcode-only point-up campaign from July 1 to July 3. Customers using a JRE POINT barcode can earn two points per 100 yen before tax.
The Love Live! Series x Atre Akihabara Hasunosora Girls' High School Idol Club Pop-Up Shop runs from June 12 to June 25, 2026 at Atre Akihabara 1. It features new illustration goods and purchase bonuses.

Atre Akihabara is running a shopping campaign from June 1 to June 30, 2026. Customers can enter a JRE POINT lottery by linking Atre's official LINE with JRE POINT, entering through LINE, and spending at least ¥20,000 during the campaign period.

The Idolmaster Million Live! Theater Days collaboration will run at Atre Akihabara from June 26 to July 9, 2026, featuring building decorations with 52 idols, collaboration food, purchase bonuses, and limited merchandise.

Tokyo Yanaka confectionery shop Yanaka Fukumaru Manju will open a limited-time POP UP SHOP at the 1st-floor special venue of Atre Akihabara 1 from May 22 to 28, 2026, selling bite-size manju sweets.

Atre and Atre Vie stores including Atre Akihabara will run a barcode-only point-up campaign from June 1 to 3, 2026. Using a JRE POINT barcode earns 2 points per 100 yen before tax.

Atre Akihabara is running a JRE CARD new enrollment campaign from May 1 to August 31, 2026, offering limited-time JRE POINT bonuses for online applications, JCB brand selection, and usage conditions.

Tully's Coffee on the 2nd floor of Atre Akihabara 2 has temporarily closed for renovation from May 13, 2026. Its final business day before closure was May 12, and it is scheduled to reopen this summer.

GODIVA Atre Akihabara is featuring chilled desserts and summer gift assortments made with cacao fruit, including fruit jellies and Mousse Chocolat et Cacao Fruit Gelee.

"Gakuen Idolmaster x Atre Akihabara" will be held at Atre Akihabara 1 from May 15 to May 28, 2026. The event features new "Early Summer" themed building wraps, merchandise, special bonuses, and collaboration food.

Nagao Shokken, a food sample shop, will open a limited-time POP UP SHOP next to the escalator on the 1st floor of Atre Akihabara 1 from April 23 to May 6, 2026. The shop features cute and realistically reproduced food sample items.

"P30th x Atre Akihabara" will be held at the 2nd floor event space of Atre Akihabara 1 from May 1 to May 14, 2026. The event features building wraps, merchandise, prize mini-games, and in-building shop bonuses.

The TV anime "Blue Lock" x Atre Akihabara collaboration event "Unmei no Ichimai" (Fate's One Card) will be held at the 2nd floor event space of Atre Akihabara 1 from May 29 to June 11, 2026. The event features tarot card-themed new merchandise, character wraps throughout the building, in-building shop bonuses, and a lottery.

"Kashidokoro Matsudaya," a shop specializing in colorful strawberry daifuku skewers, will open a limited-time POP UP SHOP at the special venue in front of the East Exit escalator on the 1st floor of Atre Akihabara 1, from May 8 to May 20, 2026. Hours are 10:00–21:00.

The "Gintama Chara Pop Store" is being held at Bandai Namco Cross Store Atre Akihabara from April 17 to November 23, 2026. The event features newly commissioned illustration merchandise and mini-games, with character-specific campaigns rolling out in sequence.