Overview
Nippon Department Store Shokuhinkan, located inside CHABARA near Akihabara Station, launched a new initiative called "Sanchoku Toretate! Umaimono Ichi" (Direct-from-Producer Fresh Market) on June 20, 2026. Run by Nippon Department Store Co., Ltd. under the concept of "making Japan's everyday goods interesting," the market runs simultaneously at its Nihonbashi flagship store.
Highlights
The market delivers producer-direct freshness and quality at accessible prices. The first featured item is premium-grade, fully ripened, morning-picked Sato Nishiki cherries from Yamagata Prefecture, normally sold as a gift-quality product, offered in limited quantities.
- First item: Yamagata Sato Nishiki cherries (fully ripened, morning-picked)
- Price: ¥990 (tax excluded), ¥1,069 (tax included)
- Sold in limited quantities while supplies last
- Simultaneous launch at Nippon Department Store Shokuhinkan (Akihabara) and Nihonbashi Sohonten
- Future installments will feature seasonal specialties from other regions of Japan
Event Details
- Program: Sanchoku Toretate! Umaimono Ichi
- Start date: June 20, 2026 (first item sold while supplies last)
- Venue: Nippon Department Store Shokuhinkan (inside CHABARA, Chiyoda-ku, Tokyo)
- Access: 1-minute walk from Akihabara Station's Electric Town exit
- Price: Varies by item (Sato Nishiki cherries: ¥1,069 tax included)
- Reservation: Not required (in-store, limited quantity)
Recommended For
- Visitors who want to pick up seasonal Japanese specialties while in Akihabara
- Fans of producer-direct, high-quality fruit and food
- Regular shoppers at CHABARA's Nippon Department Store Shokuhinkan
